Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’
Jul 11, 2026
Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”
https://www.marketwatch.com/story/regular-water-is-no-longer-enough-welcome-to-the-corporate-gold-rush-around-functional-hydration-6c768bdd?mod=mw_rss_topstories
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